Archive for August, 2007
The folks over at TechCrunch ran an interesting piece about Farecast. It’s a travel website whose particular unique selling proposition is helping you predict the cost of airfare and will actually guarantee against price increases. Now they’ve added a hotel feature with a twist–it analyzes Farecast’s data and tells you whether [...]
Read One of These Similar Posts:Face it: data is boring and confusing. We’ve all been in meetings to review a PowerPoint presentation or reams of data where your eyes cross at the sheer volume of information. I know, because I’ve been on the other side of the equation–the lone web analyst in front of tough marketers. Inevitably, all [...]
Read One of These Similar Posts:Time on site is one of my least favorite metrics because of its fuzzy calculation. Recently, I had to restate time on site on some old reports that I was working on. I thought it was just a simple mistake in copying the data, but it turns out this was a system wide math change [...]
Read One of These Similar Posts:Is Business Blogging Worth It?
I’ve been writing my series about starting a blog (here, here and here) under the assumption that you actually want to start one. That’s a bottom line question when you ask it of a business. The Wall Street Journal recently tackled the subject. Here are a couple of choice quotes:
“Before launching his [...]
This is a series of posts about starting your own blog in 5 minutes or 5 days. In my last post, I wrote about picking a blogging platform to start your blog and conquer the world. Before that, I wrote about questions to ask before starting a blog. In this post, I’m going to talk [...]
Read One of These Similar Posts:Check out my interview with Google Analytics blogger and insider Jeff Gillis over at SearchMarketingGurus.
Read One of These Similar Posts:John Marshall, a veteran web analytics guru and former head of ClickTracks, has started a new service focused on training people in interactive marketing (not just web analytics). It’s called MarketMotive and he’s joined by Avinash Kaushik and Michael Stebbins. Here’s the press release he sent me. Check out his new venture [...]
Read One of These Similar Posts:This is a series of posts about starting your own blog in 5 minutes or 5 days. In my last post, I wrote about some key questions you should ask before you start a blog and the ways you can differentiate your blog. In this post, I’m going to talk about picking a [...]
Read One of These Similar Posts:Mad men and geniuses, housewives and teenagers, tycoons and cube dwellers—everyone and their mother has a blog these days. And why not? Blog service providers and software make creating and posting on a website as frictionless as email. In this series, I’ll walk you through the steps of how to create a [...]
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Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
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