Archive for September, 2007
One of the joys of Google Analytics is that it syncs perfectly with AdWords (though measuring paid search with Google Analytics is somewhat incomplete). The same can’t be said of Yahoo. You have to append tracking parameters to your destination URLs, but you need to pay attention to the utm_term variable if [...]
Read One of These Similar Posts:The New Commerce360
As you know, I’m a Strategic Analyst over at Commerce360. We’ve been working behind the scenes to cook up a new website and it recently launched. In addition to a new look and feel, it communicates our focus–the science of online marketing. We’re also debuting our new software:
Our marketing scientists optimize your campaigns to meet [...]
- White Paper: Start A Blog In 5 Steps
- PPC Analytics: Transitioning Data from One Agency to Another
- The utm_term Parameter: Screwing Up Yahoo Paid Search & Google Analytics
- 3 Web Analytics Questions to Ask Before Buying a Company
- utm_term and MSN AdCenter: Getting Google Analytics to Measure MSN Paid Search
If you’re a small or mid-size business with some web presence, chances are that you’re on AdWords and are probably relying on Google Analytics for your metrics. This is going to get you pretty far, but there are 3 ways that Google Analytics is failing paid search marketers.
Useless Comparisons - One of the great [...]
Read One of These Similar Posts:Yahoo!, possibly reeling from the rejection of their bid from Facebook, is once again testing out a new angle on social media–Yahoo Mash. With an enormous user base of their Yahoo! services, there’s a huge potential for Yahoo if it catches on. I got beta access to the service and took it for [...]
Read One of These Similar Posts:My esteemed colleague Greg Meyers recently wrote about the dearth of paid search marketing candidates. Anyone who has tried to find an hire a web analyst has felt the same pain. Greg’s basic point is that in our HR desperation to fill vacancies, we are ever more willing to hire entry level [...]
Read One of These Similar Posts:This if the 4th in my series about starting a blog. I started off with questions to ask before starting a blog, choosing a blog platform and branding your blog. Now that we’ve covered those heady topics, it’s time for the fun stuff–blog accessories! In this post I’m going to talk about [...]
Read One of These Similar Posts:A few posts ago, I wrote about how Google Analytics changed the way they calculate their time on site metric. They jettisoned visitors who only saw a single page (a bit of a challenge on a blog, eh?) in favor of calculating time on site only for visitors who saw 2+ pages. After [...]
Read One of These Similar Posts:I used to chuckle a bit at clients who would pore over numbers on a daily basis knowing that a.) web analytics data isn’t so precise and b.) trends are really what matters and c.) most clients don’t move fast enough to make changes on a daily basis. Then, I started a blog. [...]
Read One of These Similar Posts:Are you building shopping momentum or destroying it? The answer to that question has a lot to do with the mindset of your visitors and the influence of a first purchase on subsequent purchases.
The central idea is researched in The Shopping Momentum Effect in the August 2007 edition of the Journal of Marketing Research.
Shopping [...]
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About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
