Archive for October, 2007
Once you start blogging, you can easily become obsessed with your data (I did). Measuring your blog starts at site side metrics, but it doesn’t stop there. Achieving blog success is a function not just of how many people are reading your site, but also if key opinion leaders within your community are [...]
Read One of These Similar Posts:Switching from one pay per click (ppc) management firm to another should be seamless process, but that’s not always the case. This is doubly true for the ppc measurement portion of your business.
Chances are that you’re transitioning with hopes of better financial results, so it’s critical that you consider how to maintain (or improve) [...]
As I was putting together my white paper on starting a blog yesterday, I discovered that blog search engine IceRocket has a trend tool. You can put in up to 3 terms and trend their popularity over a 30 day period. Since I have had eMetrics on the brain, I thought it would [...]
Read One of These Similar Posts:Now, I normally shy away from reposting industry press release news on my blog, but this is too big not to discuss. Omniture, of which Commerce360 is a platinum partner, has just acquired Visual Sciences. This follows on Omnitures acquisition of Offermatica, Instadia, and TouchClarity. Full details here.
This raises a number of questions:
Will Omniture merge [...]
Read One of These Similar Posts:I’ve put together a white paper that combines all of the information from my popular “starting a blog” series. Going through the process of researching and setting up my blog taught me a ton about interactive marketing. The creative process and interaction with readers and bloggers is really satisfying. Hopefully you can [...]
Read One of These Similar Posts:As you may recall, I wrote a while ago about how you have to setup the utm_term parameter in Google Analytics to properly measure your paid search campaigns on Yahoo. I was talking with Justin Cutroni (blogger and of the Google Analytics eBook fame) at eMetrics and apparently Google Analytics used to just grab [...]
Read One of These Similar Posts:Yesterday, I started checking to see if my predictions about the eMetrics Marketing Optimization Summit were right or wrong. Today, I’m covering the rest of the lot and dashing in some more of my off-the-cuff thoughts.
Prediction #3: The WebTrends - Omniture Arms Race Will Continue
I thought, perhaps, that Greg Drew was going to use [...]
I’m wrapping up day 2 of the eMetrics Marketing Optimization Summit down in D.C. If you want full and detailed coverage of the summit, check out my liveblogging posts over at Search Marketing Gurus. This post is all about my own personal reactions to the speakers, announcements and sessions.
First up, were my predictions [...]
You can’t read a blog or magazine these days without finding some mention of Facebook, especially their decision to open up the Facebook platform to 3rd party application developers. Techcrunch recently cited O’Reilly’s research about the adoption and use of the over 5,000 applications that are on the Facebook platform. Guess what, only [...]
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About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
