Archive for November, 2007
30 Interactive Marketing Tips In 30 Days
Welcome to Digital Alex, where you’ll get Actionable Advice for Better Internet Marketing. If you’re new, explore my archives and subscribe to my RSS feed.For the next 30 days I’ll be posting a new and brief interactive marketing tip each business day at 8:30 a.m. EST. That’s a tip each weekday for [...]
Build a Better Blog Experience
Your readers’ time is the scarcest resource they have. Think about your own day–how much time are you willing to waste on sites with irrelevant content and difficult or unrewarding interfaces? Not much. The same is true for anyone you’re trying to convert into a blog subscriber.
Every choice you make directly [...]
Want A Web Analytics Job? Write A Good Web Analytics Resume
In the world of interactive marketing, web analytics jobs are in hot demand. I get at least 4 inquiries a month and I only have a LinkedIn profile active. For anyone who’s worked in the field, this comes as no surprise. Web analytics is still relatively young, there is little infrastructure in [...]
Holiday Conversions: Are Your PPC Campaigns Ready?
For many ecommerce retailers, holiday time represents the most sizable chunk of their yearly revenues. In planning for the 4th quarter rush, you have to consider the impact of seasonality on your budgets and key metrics, as well as the timing of key offers. As it turns out, December 11th was the key [...]
