Taking your site from good to great isn’t easy. Fortunately, there are experts willing to teach you how to accelerate your website and marketing to great faster.
There’s no bigger collection of experts than at the eMetrics Marketing Optimization Summit.
Read on for the top 7 most informative and applicable tips that I picked up from [...]

• 4 Simple Ways to Improve Your Web Analysis
• #10 - Analyze Better With Data Visualization
• #22 - Start A/B or Multivariate Testing
• 3 Web Analytics Questions to Ask Before Buying a Company
• The Only 4 Web Analysis Questions You Need

I can instantly double your conversion rate.
How? Is it through better user experience? A/B and multivariate testing? Those annoying talking avatars I see everywhere?
Nope. It’s simple math.
Why Does Conversion Rate Matter?
If you haven’t noticed, there’s been some buzz going around the blogosphere (and Commerce360) about improving your conversion rate. [...]

• Ecommerce Tip #4 - Improve Your Shipping Policy
• Warning: Not All Free Shipping Offers Are Created Equally
• Holiday Conversions: Are Your PPC Campaigns Ready?
• The Only 4 Web Analysis Questions You Need
• Improve Google AdWords Conversion Tracking

Search engine optimization (SEO) is a necessary part of any website strategy. The potential traffic is simply too big to ignore.
The question isn’t “Should I do SEO?” it’s “When should I do SEO?”
As a site owner, you have to make hard decisions about how to spend your always-not-enough budget and when. In this [...]

• #21 - Mine Your Internal Site Search Terms for SEO and SEM
• #5 - Hire Great Interactive Marketers
• #13 - Pay Attention to SEO
• Ecommerce Tip #3 - Plan Out Your Landing Pages
• 8 Links Worth Your Time

I got an email from an entrepreneur contact of mine. He’s smack in the middle of the process of due diligence for the acquisition of an internet marketing property.
He wanted to include a web analytics as part of his due diligence questionnaire and asked if I had a checklist.
Having not gone through the process, [...]

• #22 - Start A/B or Multivariate Testing
• #16 - Audit Your Web Analytics
• Omniture Acquires Visual Sciences - Are You Next?
• Is Your Website Too Fat?
• #4 - Set Yearly, Quarterly and Monthly Goals

Link time. I’m curating the best of the blogosphere for your enjoyment. Know a great post? Leave a comment.
Marketing Optimization & Web Analytics
Over at Web Analytics World, I ignored the right way of doing things and detailed the 5 worst practices in web analytics.
If you’re looking to hire an in-house web analyst, [...]

• 3 Web Analytics Questions to Ask Before Buying a Company
• The utm_term Parameter: Screwing Up Yahoo Paid Search & Google Analytics
• 3 Ways Google Analytics Fails Paid Search Marketers
• #13 - Pay Attention to SEO
• utm_term and MSN AdCenter: Getting Google Analytics to Measure MSN Paid Search