Archive for March, 2008
Digital Alex Around The Web
Looking for more marketing optimization tips? Check out 3 recent articles I wrote elsewhere:
I interviewed Dennis Mortenson of IndexTools about SEO, analytics, paid search automation and more!
The Web Analytics Association asked me to write about the Top 10 Things I Wish I Knew Before I Started in Web Analytics.
If you’re looking for some keyword ideas [...]
In my last post about campaign tagging, I forgot the most important part– the “?” character! Hmm… maybe it’s too much late night blogging.
I corrected it, but just for the record: You start the string of parameters with the ?
www.alexlcohen.com/?utm_medium=email
You then use “&” to connect other parameters:
www.alexlcohen.com/?utm_medium=email&utm_source=weekly-032808
Ok, now you should be all set. Sorry about [...]
“We spent $25,000 on a blue widgets campaign, what was the return?” It’s a seemingly simple question, but if you don’t track your marketing properly, you may never get the answer.
What I’m talking about is campaign tagging - the ability of your web analytics program to associate activity (and revenue) with different sources of [...]
Sometimes text and pictures are just not enough to persuade your visitors. They’re flat and one-way.
Of course, there’s no guarantee that investing in expensive media or similar tactics will pay off. I’ve gathered 3 free ways to connect with your customers, so you can begin experimenting.
#1 - Product Demos with Jing
Helping people understand the “look [...]
Read One of These Similar Posts:One tool may not be enough to fully measure paid search. This is especially true if you’re trying to track paid search ad variation performance and rely on Google Analytics.
As I mentioned in my previous post, 3 Ways Google Analytics Fails Paid Search Marketers, Google Analytics only shows you the ad title of your [...]
- Google Analytics Help: Avoid These 5 Common Mistakes
- 3 Ways Google Analytics Fails Paid Search Marketers
- PPC Analytics: Transitioning Data from One Agency to Another
- The utm_term Parameter: Screwing Up Yahoo Paid Search & Google Analytics
- utm_term and MSN AdCenter: Getting Google Analytics to Measure MSN Paid Search
If you believe the research, targeted email advertising is hot:
83% of surveyed marketing executives worldwide used email, ahead of display ads, paid search and online video. - The McKinsey Quarterly (2007)
80% of Marketers Report Email Is Strongest Performing Media Buy Ahead of Search and Display. - Datran Media, “Marketing & Media Survey” (2008)
If you want [...]
Is Your Website Too Fat?
Measurement is like exercise. People often only think about it after they have a problem. And by then, it might be too late.If you don’t want flabby marketing and and out-of-shape website, then you need to plan your website analysis.
Here are 4 quick tips to keep all of your internet marketing healthy:
Question (Almost) [...]
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About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
