Archive for April, 2008
If you enjoy blogging and you savor free web analytics software, get ready for Google Analytics Version 3… well, something.
As anyone who follows analytics knows, the vendors love to make big announcements at Jim Sterne’s eMetrics Marketing Optimization Summit. With the San Francisco summit just round the corner (May 4th - 7th), you had [...]
Alright, time for ecommerce tip #4. When we last spoke I was advising (begging!) you to plan out your landing pages. Between that, punching up your copy and getting rid of that freakin’ registration page, I’m sure you’re swimming in the conversion rate by now.
Of course, who can have too many customers? Well, you, perhaps. [...]
You’ve heard it a million times before: garbage in, garbage out. Without the right setup, you could get bad data or, possibly worse, no data at all.
There are plenty of ways to improve your Google Analytics implementation, but here are the 5 most common mistakes I’ve found:
#1 - Mixing urchin.js and ga.js code
Google Analytics [...]
Alright, we’ve talked about copy and the dreaded registration page. In my 3rd post of my 15 Days to More Profitable Ecommerce series, I want to talk about… landing pages. Don’t forget to subscribe and check back every Tuesday for the next 12 weeks for another ecommerce tip.
Ecommerce Tip #3 - Plan Out Your Landing [...]
This is tip #2 in my 15 Days to More Profitable Ecommerce series. Tip #1 was to get rid of the registration page as part of checkout. I’m publishing a new tip every Tuesday for 15 weeks.
Ecommerce Tip #2 - Punch Up Your Copy
Copy sells. Beautiful pictures, excellent navigation and the smoothest checkout in the [...]
Yahoo Acquires IndexTools
Just a short note of congratulations to Dennis Mortensen of IndexTools. The company was acquired by Yahoo as they plan to take on Google Analytics and Microsoft AdCenter Analytics (aka Project Gatineau).
Personally, I never understood why Microsoft chose to build vs. buy. Correction: Dennis kindly reminded me that they bought DeepMetrix. I still [...]
Following up on my 30 interactive marketing tips series, I’m starting a new regular post: 15 Days to More Profitable Ecommerce!
I will post a new ecommerce tip every Tuesday for the next 15 weeks. These are best practices culled from my own experience, web analysis and the community of smart internet marketers.
You can expect a [...]
In the short and varied time that I’ve been analyzing web and ecommerce data, I’ve found that the same 4 questions can still drive the vast majority of your analysis.
These questions work, because they force you to focus your diagnoses, interpretation and communication around action and executive summary.
Thus, I present the only 4 web analysis [...]
Subscribe To Digital Alex
About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
