Ecommerce Tip #5 - Write a Less Sucky Return Policy

Let’s assume you have a great offer and someone who’s interested in your product.  Why might they not buy?  Oftentimes, the answer is anxiety.
Prospects might be anxious about a lot of things, such as:

Privacy
Security
Spam
Value

Satisfaction can also cause a lot of anxiety.  What do I do if it doesn’t fit?  What if I don’t like it?  [...]

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