Archive for July, 2008
A Very Special Post: Jim Sterne, Career Advancement and Guruocity?
Welcome to Digital Alex, where you’ll get Actionable Advice for Better Internet Marketing. If you’re new, explore my archives and subscribe to my RSS feed.
I’m out and about on the web. Thanks to Li, Rich and Corry for the opportunity to be a very special guest on their blogs. It’s like an [...]
Finally, Better Search Volume Data!
Search Engine Optimizers do it.
Paid search managers do it.
So, why aren’t you doing it?
I’m talking about looking at search query volume, of course. As you plot out your search marketing strategy, you’re looking for the intersection of high volume, low competition and strong user intent.
Getting at the volume part of that estimate can be tricky [...]
Google: “All Your Data Are Belong to Us”
Maybe it’s the competitive pressure from IndexTools/Yahoo or just a carnivorous appetite for your data, but Google really seems to be on a tear with analytics lately.
Google Trends: Covered in Scales (and Competitive Data)
First, there was the Google Trends update. Google Trends, for those who don’t know, allows you to trend the volume of searches [...]
Is the Future of Web Analytics Horizontal or Vertical?
It’s something of a design truism that you can be decent at more things or great at a few things. Scarce resources, time and customers always force trade-offs. I like to think of “decent at more things” as a horizontal focus. Being “great at a few” would be a vertical focus.
Before eMetrics [...]
