Archive for September, 2008
5.5 Ways to Boost Conversion Rate!
Welcome to Digital Alex, where you’ll get Actionable Advice for Better Internet Marketing. If you’re new, explore my archives and subscribe to my RSS feed.Looking for ideas to improve your website’s conversion rate? Today, I’m speaking at Search Camp Philly on Conversion 101, aka 5.5 Ways to Boost Conversion Rate. It’s at [...]
Which Pages Are People Testing?
A/B and multivariate testing are staring to get their due. This whitepaper from ZeroDash1 is a good state of the union for the MVT market. I thought this graphic of which page types people test was illustrative:
Most of the traction in multivariate testing is on landing pages, with the rest evenly split between home pages, [...]
