Author Archive
Global Entrepreneurship - My Presentation at Princeton
Welcome to Digital Alex, where you’ll get Actionable Advice for Better Internet Marketing. If you’re new, explore my archives and subscribe to my RSS feed.As part of the worldwide series of Global Entrepreneurship Week events, I presented at Princeton University to a room of entrepreneurs and small business owners.
My presentation, “Fast + Furious: How [...]
A Whole Buncha Links from Twitter
Here are some useful online marketing links you may have missed. I published quite a few on my Twitter profile, so follow me.
Check out this new link tool - http://tinyurl.com/4swbmo
Interesting thread on PPC quality score - http://tinyurl.com/3zhlbj
Geography as a part of AdWords quality score - http://tinyurl.com/4k2zev
Someone recommended Mercado for site search [...]
6 Methods to Personalize Your Site Experience By Referrer
Visitors are not anonymous. Yet, most websites present the same experience to everyone. When you treat everyone the same you leave conversions, and money, on the table.
Referrers (aka referring sites or referring domains) can often give you hints about who your visitors are and what might help them more. Your web analytics tool or server [...]
5.5 Ways to Boost Conversion Rate!
Looking for ideas to improve your website’s conversion rate? Today, I’m speaking at Search Camp Philly on Conversion 101, aka 5.5 Ways to Boost Conversion Rate. It’s at 3:00.
I hate boring and long presentations that you can’t use. So, mine is almost entirely pictures with examples of ideas to improve ecommerce websites. [...]
Which Pages Are People Testing?
A/B and multivariate testing are staring to get their due. This whitepaper from ZeroDash1 is a good state of the union for the MVT market. I thought this graphic of which page types people test was illustrative:
Most of the traction in multivariate testing is on landing pages, with the rest evenly split between home pages, [...]
Live Web Analytics News from X Change
I’m here in San Francisco for X Change, the practitioner’s web analytics conference. It’s an intimate gathering of measurement professionals to share stories, brainstorm and talk shop.
You can get live updates from the ClickEquations twitter account. I may have a few on my twitter account as well.
Also, check out the X Change tweme, [...]
Track iPhone Visitors to Your Site in Google Analytics
Ever since Apple released the iPhone, mobile internet browsing has never been the same. With the release of the 3G version, which sold over 1 million units in 3 days, it’s only going to grow faster.
I was a total geek and took off half a day just to buy iPhone 3G the day it came [...]
Coming Soon: Search Camp Philly!
Have you heard? Philly’s first major search marketing conference is just around the corner.
On September 6th and 7th, Temple University is hosting a join Search Camp Philly and Pod Camp Philly conference. There is a huge list of great speakers on the agenda.
In fact, I’ll be speaking on Sunday the 7th at 3:00 - 3:45. [...]
A Very Special Post: Jim Sterne, Career Advancement and Guruocity?
I’m out and about on the web. Thanks to Li, Rich and Corry for the opportunity to be a very special guest on their blogs. It’s like an after school special…
Jim Sterne!
I interviewed Jim “The Godfather” Sterne about his upcoming session “Measuring Success in a 2.0 World” at Search Engine Strategies San Jose. [...]
