Is Business Blogging Worth It?

I’ve been writing my series about starting a blog (here, here and here) under the assumption that you actually want to start one. That’s a bottom line question when you ask it of a business. The Wall Street Journal recently tackled the subject. Here are a couple of choice quotes:

“Before launching his blog in late 2005, Mr. Mahon, who employs five subcontracted tailors, says he landed all client accounts through word-of-mouth — even though he had a Web site, which he has since abandoned. Now he gets twice as many referrals and has had to limit the number of suits he can produce a year to about 150. Previously, he made between 50 and 60 suits a year.”

“But coming up with compelling content on a regular basis for a blog can be time consuming. Ms. Nazarian says a contract employee responsible for Internet marketing at her firm spends between one and five hours scouring the Web for interesting ads to profile in just one “Amazing Advertisements” entry.”

Link courtesy of Steve Rubel.

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