8 Links Worth Your Time

Link time. I’m curating the best of the blogosphere for your enjoyment. Know a great post? Leave a comment.

Marketing Optimization & Web Analytics

Over at Web Analytics World, I ignored the right way of doing things and detailed the 5 worst practices in web analytics.

If you’re looking to hire an in-house web analyst, you might want to do a little salary research. Anil put out a survey and Eric has tool to let you dig into his own salary data.

Social Media

If you’re looking to refresh the look of your blog, Smashing Magazine rounds up 100 free Wordpress themes.

What happens when you invite customers to create ads for you and they slander the competition? Just ask Quizno’s; they were sued by Subway for the content of user-generated ads.

Search Marketing

In-house SEO’s are probably reviewing their paychecks with word that $100K is the average for those with experience.

49% percent of users don’t trust Google. I’m guess that paid search advertisers are even less trusting…

Your paid search reports are probably wrong. The culprit? Latency.

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• 3 Web Analytics Questions to Ask Before Buying a Company
• The utm_term Parameter: Screwing Up Yahoo Paid Search & Google Analytics
• 3 Ways Google Analytics Fails Paid Search Marketers
• #13 - Pay Attention to SEO
• utm_term and MSN AdCenter: Getting Google Analytics to Measure MSN Paid Search