Archive for the 'Conversion' Category
Let’s assume you have a great offer and someone who’s interested in your product. Why might they not buy? Oftentimes, the answer is anxiety.
Prospects might be anxious about a lot of things, such as:
Privacy
Security
Spam
Value
Satisfaction can also cause a lot of anxiety. What do I do if it doesn’t fit? What if I don’t like it? [...]
Read One of These Similar Posts:Alright, time for ecommerce tip #4. When we last spoke I was advising (begging!) you to plan out your landing pages. Between that, punching up your copy and getting rid of that freakin’ registration page, I’m sure you’re swimming in the conversion rate by now.
Of course, who can have too many customers? Well, you, perhaps. [...]
Alright, we’ve talked about copy and the dreaded registration page. In my 3rd post of my 15 Days to More Profitable Ecommerce series, I want to talk about… landing pages. Don’t forget to subscribe and check back every Tuesday for the next 12 weeks for another ecommerce tip.
Ecommerce Tip #3 - Plan Out Your Landing [...]
This is tip #2 in my 15 Days to More Profitable Ecommerce series. Tip #1 was to get rid of the registration page as part of checkout. I’m publishing a new tip every Tuesday for 15 weeks.
Ecommerce Tip #2 - Punch Up Your Copy
Copy sells. Beautiful pictures, excellent navigation and the smoothest checkout in the [...]
Following up on my 30 interactive marketing tips series, I’m starting a new regular post: 15 Days to More Profitable Ecommerce!
I will post a new ecommerce tip every Tuesday for the next 15 weeks. These are best practices culled from my own experience, web analysis and the community of smart internet marketers.
You can expect a [...]
Sometimes text and pictures are just not enough to persuade your visitors. They’re flat and one-way.
Of course, there’s no guarantee that investing in expensive media or similar tactics will pay off. I’ve gathered 3 free ways to connect with your customers, so you can begin experimenting.
#1 - Product Demos with Jing
Helping people understand the “look [...]
Read One of These Similar Posts:I can instantly double your conversion rate.
How? Is it through better user experience? A/B and multivariate testing? Those annoying talking avatars I see everywhere?
Nope. It’s simple math.
Why Does Conversion Rate Matter?
If you haven’t noticed, there’s been some buzz going around the blogosphere (and Commerce360) about improving your conversion rate. [...]
In case you missed it, Maxamine and Memetrics (a multivariate testing vendor) were purchased by Accenture. That got me thinking about the possible trends we’ll see in 2008.
Here are my predictions for the year in marketing optimization:
#1 - Testing is Hot, Hot, Hot! - Even though most advertisers still have a lot to do [...]
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About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
