Archive for the 'Search Marketing' Category
One tool may not be enough to fully measure paid search. This is especially true if you’re trying to track paid search ad variation performance and rely on Google Analytics.
As I mentioned in my previous post, 3 Ways Google Analytics Fails Paid Search Marketers, Google Analytics only shows you the ad title of your [...]
When Should You Invest in SEO?
Search engine optimization (SEO) is a necessary part of any website strategy. The potential traffic is simply too big to ignore.
The question isn’t “Should I do SEO?” it’s “When should I do SEO?”
As a site owner, you have to make hard decisions about how to spend your always-not-enough budget and when. In this [...]
For many ecommerce retailers, holiday time represents the most sizable chunk of their yearly revenues. In planning for the 4th quarter rush, you have to consider the impact of seasonality on your budgets and key metrics, as well as the timing of key offers. As it turns out, December 11th was the key [...]
Read One of These Similar Posts:Switching from one pay per click (ppc) management firm to another should be seamless process, but that’s not always the case. This is doubly true for the ppc measurement portion of your business.
Chances are that you’re transitioning with hopes of better financial results, so it’s critical that you consider how to maintain (or improve) [...]
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Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
