Archive for the 'Strategy' Category
If you believe the research, targeted email advertising is hot:
83% of surveyed marketing executives worldwide used email, ahead of display ads, paid search and online video. - The McKinsey Quarterly (2007)
80% of Marketers Report Email Is Strongest Performing Media Buy Ahead of Search and Display. - Datran Media, “Marketing & Media Survey” (2008)
If you want [...]
I got an email from an entrepreneur contact of mine. He’s smack in the middle of the process of due diligence for the acquisition of an internet marketing property.
He wanted to include a web analytics as part of his due diligence questionnaire and asked if I had a checklist.
Having not gone through the process, [...]
Global Thoughtz from Manoj Jasra
If you’re looking to get the inside scoop to help expand your business internationally, blogger Manoj Jasra has a new site for you - GlobalThoughtz.
Building on the blog model he established with Web Analytics World, Manoj’s team is looking to become the central place for localized online marketing strategy in a variety of countries.
I asked [...]
#1 - Never Stop Learning
This is my last post in a series of 30 brief interactive marketing tips. I have been posting each business day at 8:30 a.m. EST. All of the posts were tagged “30 interactive marketing tips” and listed on this page.
#1 - Never Stop Learning
The only constant is change. This is more [...]
This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#2 - Spend At Least [...]
This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#3 - Stop Relying On [...]
This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#4 - Set Yearly, Quarterly [...]
This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#5 - Hire Great Interactive [...]
This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#6 - Remember That A [...]
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About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
