Archive for the 'Web Analytics' Category
If you enjoy blogging and you savor free web analytics software, get ready for Google Analytics Version 3… well, something.
As anyone who follows analytics knows, the vendors love to make big announcements at Jim Sterne’s eMetrics Marketing Optimization Summit. With the San Francisco summit just round the corner (May 4th - 7th), you had [...]
You’ve heard it a million times before: garbage in, garbage out. Without the right setup, you could get bad data or, possibly worse, no data at all.
There are plenty of ways to improve your Google Analytics implementation, but here are the 5 most common mistakes I’ve found:
#1 - Mixing urchin.js and ga.js code
Google Analytics [...]
Yahoo Acquires IndexTools
Just a short note of congratulations to Dennis Mortensen of IndexTools. The company was acquired by Yahoo as they plan to take on Google Analytics and Microsoft AdCenter Analytics (aka Project Gatineau).
Personally, I never understood why Microsoft chose to build vs. buy. Correction: Dennis kindly reminded me that they bought DeepMetrix. I still [...]
In the short and varied time that I’ve been analyzing web and ecommerce data, I’ve found that the same 4 questions can still drive the vast majority of your analysis.
These questions work, because they force you to focus your diagnoses, interpretation and communication around action and executive summary.
Thus, I present the only 4 web analysis [...]
“We spent $25,000 on a blue widgets campaign, what was the return?” It’s a seemingly simple question, but if you don’t track your marketing properly, you may never get the answer.
What I’m talking about is campaign tagging - the ability of your web analytics program to associate activity (and revenue) with different sources of [...]
Is Your Website Too Fat?
Measurement is like exercise. People often only think about it after they have a problem. And by then, it might be too late.If you don’t want flabby marketing and and out-of-shape website, then you need to plan your website analysis.
Here are 4 quick tips to keep all of your internet marketing healthy:
Question (Almost) [...]
Read One of These Similar Posts:Taking your site from good to great isn’t easy. Fortunately, there are experts willing to teach you how to accelerate your website and marketing to great faster.
There’s no bigger collection of experts than at the eMetrics Marketing Optimization Summit.
Read on for the top 7 most informative and applicable tips that I picked up from [...]
I call it the “white screen of death”.
For the past week, I’ve sporadically encountered a white warning message from my host when attempting to get to my blog. According to the folks at HostICan, I had mysteriously used too much CPU processing time.
Clearly, this was a major issue. If the site was [...]
You’ve got a measurement tool and you’ve got a website. Sometimes it feels like the two will never meet.
Layer in your paid search campaigns, email tactics, and search engine optimization projects and you can see how translating data into dollars can be a little cumbersome.
Much blog ink has been spilled over the topic of [...]
Subscribe To Digital Alex
About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
