Archive for the 'Web Analytics' Category
Do you know how your marketing campaigns are performing?
It’s likely that your web analytics tool could be under or over-reporting the true performance of your advertising.
The culprit? Attribution.
Attribution - Which Tactic Gets Credit?
The easiest way to understand campaign attribution is to think about a fictional prospect, Joe.
Joe searches for “black and white sneakers” and [...]
I’m guest blogging at Web Analytics World by Manoj Jasra. Check out my 1 Month Web Analytics Boot Camp. Click around and subscribe so Manoj invites me back :-)
Would you like me to guest blog for you? Do you have another writing opportunity? Please email me: alex @ alexlcohen . com
Over at Search Marketing Gurus I just posted my review of Compete Search Analytics (thanks to Product Manager Jeremy Crane for his time). I wrote up an overview of the tool, how you can use it and even some insight into developments in store for the future.
Turning the tables a bit, I thought it [...]
In the world of interactive marketing, web analytics jobs are in hot demand. I get at least 4 inquiries a month and I only have a LinkedIn profile active. For anyone who’s worked in the field, this comes as no surprise. Web analytics is still relatively young, there is little infrastructure in [...]
Read One of These Similar Posts:Once you start blogging, you can easily become obsessed with your data (I did). Measuring your blog starts at site side metrics, but it doesn’t stop there. Achieving blog success is a function not just of how many people are reading your site, but also if key opinion leaders within your community are [...]
Read One of These Similar Posts:As I was putting together my white paper on starting a blog yesterday, I discovered that blog search engine IceRocket has a trend tool. You can put in up to 3 terms and trend their popularity over a 30 day period. Since I have had eMetrics on the brain, I thought it would [...]
Read One of These Similar Posts:Now, I normally shy away from reposting industry press release news on my blog, but this is too big not to discuss. Omniture, of which Commerce360 is a platinum partner, has just acquired Visual Sciences. This follows on Omnitures acquisition of Offermatica, Instadia, and TouchClarity. Full details here.
This raises a number of questions:
Will Omniture merge [...]
Read One of These Similar Posts:As you may recall, I wrote a while ago about how you have to setup the utm_term parameter in Google Analytics to properly measure your paid search campaigns on Yahoo. I was talking with Justin Cutroni (blogger and of the Google Analytics eBook fame) at eMetrics and apparently Google Analytics used to just grab [...]
Read One of These Similar Posts:Yesterday, I started checking to see if my predictions about the eMetrics Marketing Optimization Summit were right or wrong. Today, I’m covering the rest of the lot and dashing in some more of my off-the-cuff thoughts.
Prediction #3: The WebTrends - Omniture Arms Race Will Continue
I thought, perhaps, that Greg Drew was going to use [...]
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About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
