Web Analytics
Omniture Acquires Visual Sciences - Are You Next?
Welcome to Digital Alex, where you’ll get Actionable Advice for Better Internet Marketing. If you’re new, explore my archives and subscribe to my RSS feed.Now, I normally shy away from reposting industry press release news on my blog, but this is too big not to discuss. Omniture, of which Commerce360 is a platinum partner, [...]
utm_term and MSN AdCenter: Getting Google Analytics to Measure MSN Paid Search
As you may recall, I wrote a while ago about how you have to setup the utm_term parameter in Google Analytics to properly measure your paid search campaigns on Yahoo. I was talking with Justin Cutroni (blogger and of the Google Analytics eBook fame) at eMetrics and apparently Google Analytics used to just grab [...]
eMetrics Wrap-up: Am I A Psychic Marketer?
Yesterday, I started checking to see if my predictions about the eMetrics Marketing Optimization Summit were right or wrong. Today, I’m covering the rest of the lot and dashing in some more of my off-the-cuff thoughts.
Prediction #3: The WebTrends - Omniture Arms Race Will Continue
I thought, perhaps, that Greg Drew was going to use [...]
eMetrics: I Was Wrong! I Was Right! Juicy Details Inside
I’m wrapping up day 2 of the eMetrics Marketing Optimization Summit down in D.C. If you want full and detailed coverage of the summit, check out my liveblogging posts over at Search Marketing Gurus. This post is all about my own personal reactions to the speakers, announcements and sessions.
First up, were my predictions [...]
Google Analytics v3.0: 5 Predictions for the Emetrics Summit
Google Analytics 3.0 is announced, Gatineau raises the stakes in the realm of free analytics and actionability in web analytics still rules. Welcome to life after next week’s eMetrics Marketing Optimization Summit in DC. eMetrics, the premiere event for the web analytics community organized by Jim Sterne, is always a hotbed of breaking [...]
The utm_term Parameter: Screwing Up Yahoo Paid Search & Google Analytics
One of the joys of Google Analytics is that it syncs perfectly with AdWords (though measuring paid search with Google Analytics is somewhat incomplete). The same can’t be said of Yahoo. You have to append tracking parameters to your destination URLs, but you need to pay attention to the utm_term variable if [...]
3 Ways Google Analytics Fails Paid Search Marketers
If you’re a small or mid-size business with some web presence, chances are that you’re on AdWords and are probably relying on Google Analytics for your metrics. This is going to get you pretty far, but there are 3 ways that Google Analytics is failing paid search marketers.
Useless Comparisons - One of the great [...]
Should You Only Hire Web Analysts With Experience?
My esteemed colleague Greg Meyers recently wrote about the dearth of paid search marketing candidates. Anyone who has tried to find an hire a web analyst has felt the same pain. Greg’s basic point is that in our HR desperation to fill vacancies, we are ever more willing to hire entry level [...]
Google Analytics Changes How They Calculate Time On Site (Again)
A few posts ago, I wrote about how Google Analytics changed the way they calculate their time on site metric. They jettisoned visitors who only saw a single page (a bit of a challenge on a blog, eh?) in favor of calculating time on site only for visitors who saw 2+ pages. After [...]
