Web Analytics
Are Hotel Sites Smarter Than A Web Analyst?
Welcome to Digital Alex, where you’ll get Actionable Advice for Better Internet Marketing. If you’re new, explore my archives and subscribe to my RSS feed. The folks over at TechCrunch ran an interesting piece about Farecast. It’s a travel website whose particular unique selling proposition is helping you predict the cost of [...]
4 Simple Ways to Improve Your Web Analysis
Face it: data is boring and confusing. We’ve all been in meetings to review a PowerPoint presentation or reams of data where your eyes cross at the sheer volume of information. I know, because I’ve been on the other side of the equation–the lone web analyst in front of tough marketers. Inevitably, all [...]
Magically Improve Your Time on Site Now!
Time on site is one of my least favorite metrics because of its fuzzy calculation. Recently, I had to restate time on site on some old reports that I was working on. I thought it was just a simple mistake in copying the data, but it turns out this was a system wide math change [...]
My Interview with Jeff Gillis of Google
Check out my interview with Google Analytics blogger and insider Jeff Gillis over at SearchMarketingGurus.
John Marshall, formerly of ClickTracks, starts MarketMotive
John Marshall, a veteran web analytics guru and former head of ClickTracks, has started a new service focused on training people in interactive marketing (not just web analytics). It’s called MarketMotive and he’s joined by Avinash Kaushik and Michael Stebbins. Here’s the press release he sent me. Check out his new venture [...]
Web Analytics Search Engine
Sometimes you just have a really particular and burning question about web analytics. There are tons of great blogs out there, lots of useful resources and the always helpful Yahoo! Web Analytics Forum.
But, searching through all of these resources when you need an answer now can be a hassle. So, I put together [...]
