Exactly the reason why.

Eran

Thanks. I think what you’re saying is: if a person navigates through pages of site search results, make sure your analytics package can track this activity.

That’s good advice all around.

-Alex

I am sorry about that. I’ll try explaining myself.

From my experience, companies have a tendency to overlook search result pages tagging. Although they tag the landing pages, offer pages they ignore the search result page. (Your bonus page)
Websites sometimes do tag the search results pages but without tagging some other important variable of that session (i.e. depth of search)

Consider the following example:
A visitor is searching for “red widgets” using your new cool onsite search mechanism. You can easily perform click path analysis and see that he found what he was looking for.

Do you really know where he found the information he was looking for? Do you know that it was on the 3rd page of the search result?
Take this scenario with 1000 visitors searching for the same thing. Not everyone will go deep down (more than 1 page in the search result set) and look for that information. I bet that the majority of the visitors will scan the first page, and if they don’t find it there they will bounce.

To sum things up, I recommend tagging everything with regards to your onsite search since any SEO is relevant to onsite as well as for offsite.

I hope it makes more sense now.

Eran

Phew, I’m not sure what you mean. Can you elaborate on exactly what you’re proposing?

Cheers,
-Alex

With regards to the “Bonus Page”, I would like to add that it is always wise to tag the search result pages (to identify the depth of the search i.e. page number etc. ). That will allow you to analyse if what you considered to be relevant to the visitors was indeed relevant for them or you might want to look at your “Best Bet” mechanism.