Competitive Intelligence

Web Analytics and Customer Insight | Data Visualization | Competitive Intelligence and Context | A/B & Multivariate Testing | Search Marketing | User Experience | Blogging and Social Media

Competitive Intelligence and Context

Competitive intelligence and other context building tools can be a great reality check for you if you’re stuck in the insular world of web analytics. Do we rule or are we sinking against our competition and the larger market? You’ll never know if you just look at your site level data.

Quantcast

• Though it’s aimed at advertisers and content publishers, Quantcast has a bunch of information useful to analysts–particularly audience composition and similar sites. Even more tantalizing, people are started to tag their sites with the Quantcast code, which means the data will get more accurate over time.

Alexa

• Admittedly, this data is skewed toward a geekier audience and warped a bit as a whole (data is gathered from toolbar users). That said, it can be useful to compare relative trends within a particular category.

Compete & Compete Search Analytics

• This is another way to get a snapshot into how you rank against the world. Data is gathered from multiple sources (ISP, panel, & toolbar). I’m more intrigued by their search analytics offering.

Google Alerts

• Find out when your product name, or any other phrase for that matter, is mentioned out on in the interweb. Alerts go straight to your mailbox in real time or less frequently as you choose.

Web Analytics and Customer Insight | Data Visualization | Competitive Intelligence and Context | A/B & Multivariate Testing | Search Marketing | User Experience | Blogging and Social Media