Web Analytics and Customer Insight | Data Visualization | Competitive Intelligence and Context | A/B & Multivariate Testing | Search Marketing | User Experience | Blogging and Social Media

Data Visualization

A lot of web analytics involves storytelling to convey the insights and actions from the data to a non-technical audience. Transforming the data into meaningful visualizations, often on a dashboard in Excel, can go a long way toward stimulating your audience into action. I mean, we all like pretty pictures, right?

MicroCharts by BonaVista Systems

• This is a quick and easy tool to integrate sparklines, column charts, win/lose charts, area charts and bullet graphs into Excel. Free to try, $50-$150 to buy

Business Objects

• This is a competitor of MicroCharts best known for their Crystal Excelsius software designed to pretty up your spreadsheets. It’s also free to try.

Create bullet graphs (via ExcelUser)

• A bullet graph is an elegant way to show a target (say 25% profit) and chart your progress against that target.

Tableau

• Quick and easy pivot tables/data exploration

TimeSearcher

• Exploring data with “timeboxes” that let you quickly zoom in on a time period of interest

Swivel or ManyEyes

• For the social data visualization geeks among us to admire and share their handiwork. It’s great to get ideas!

Web Analytics Graphs

• Get some inspiration from the web analytics graphs collection over at eSnips.com

Web Analytics and Customer Insight | Data Visualization | Competitive Intelligence and Context | A/B & Multivariate Testing | Search Marketing | User Experience | Blogging and Social Media

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