Video: 4 Ways Reports Suck (And How To Fix Them)

July 26, 2010

This year, I was honored to be invited to present at SMX Advanced in London. I took the opportunity to vent all of my pent up anger at reports from years spent as a web analyst and Account Manager in a presentation called “4 Ways Reports Suck (And How To Fix Them). Joking aside, I [...]

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I’m Presenting a Free Webinar on Keyword Research

July 15, 2010

Things have been quiet here on Digital Alex, because I’ve been spending a lot of time writing for Search Engine Watch and speaking at search conferences. No rest for the weary, though, as I’m presenting a free webinar about keyword research. The webinar was organized by ClickEquations (my company) and Compete, the folks who have [...]

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4 Ways Reports Suck (And How To Fix Them)

May 18, 2010

Search marketing is 1% data and 99% action. But, we all spend a lot of time on reporting. This presentation, which I just delivered at SMX London, shows you 4 ways PPC reports suck and how you can fix them. 4 Ways Reports Suck (And How To Fix Them) – Alex Cohen – SMX Advanced [...]

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The Rise of Universal Paid Search

March 15, 2010

Google does not make money from organic search. It’s simply content they need to monetize like any publisher. As with all publishers, their goal is to maximize revenue by: Increasing market share Improving user loyalty and product usage Monetizing users more effectively In the past few years, Google has made significant improvements in the relevance [...]

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Find the Content Your Readers Love with Analytics

March 4, 2010

This post originally appeared on SEOMoz. Referenceable content is the holy grail of online communities. People talk about it, comment on it, link to it, tweet it and visit it over and over again. In a world full of chatter, it sets you apart as an authoritative voice. Creating referenceable content is an art. Measuring [...]

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Stop Keyword Research! Start Query Mining.

March 3, 2010

Keywords get too much attention in paid search. Search queries, the actual phrase a search types into the engine, are a much better indicator of a person’s intent. Today, I spoke at Search Marketing Expo west about what search queries are, where you can find them and how to use them to optimize your paid [...]

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Keyword Research Beyond the Ordinary at SMX West

January 25, 2010

I’m very excited to announce that I’ll be speaking at SMX West this year. I’m on the Keyword Research: Beyond the Ordinary Panel with a distinguished group (see below). Stop by on day 1 at 3:00 to hear me speak or say hello in the expo hall where I’ll be manning the ClickEquations booth. Register [...]

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The State of Search Analytics

January 18, 2010

This post originally appeared on Search Engine Watch, where I will be a (semi-regular) contributor You can’t make money in web analytics just by looking at reports.” With that, SES Advisor and New York Times bestselling author Bryan Eisenberg set the stage for the state of analysis in search marketing. As budgets flow from offline [...]

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Predictive Analytics 101: An Interview with Eric Siegel, PhD

August 30, 2009

Actionable analysis is hot topic in the web analytics community. But how much analysis looks forward instead of backward? That’s the realm of predictive analytics, a little covered topic in the measurement community. I interviewed Dr. Eric Siegel, President of Prediction Impact, to introduce the topic, explain its role in search marketing and talk about [...]

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