Learning Web Analytics – The Top 10 Things I Wish I Knew When I Started

January 16, 2009

On the topic of web analytics careers, this is a reprint of an article about web analytics training that originally appeared at the WAA.  If you could start your career over, what would you do?
1. You are Not the First Web Analyst – You do not need to invent web analytics. Somebody has encountered the [...]

Read the full article →

Mulling Over Attribution in Analytics

January 13, 2009

I’ve been thinking about attribution recently — how your software decides which channel gets credit for conversion (see my article on campaign analytics).  Attribution is really a question of credit and influence.  Which promotion contributed to that sale?
I believe that previous ad clicks contribute to brand awareness and can drive future searches and response.  But, [...]

Read the full article →

Miracle Website Diet! 8 Web Analytics Resolutions

January 7, 2009

It’s a New Year which means… resolutions!  I’m trying to skip the meaningless, aspirational goals that I usually dream up.  Instead, I’m digging down into the things that I can really commit to.  I’m making 8 resolutions for Digital Alex and ClickEquations.com (which I’m responsible for).

I will integrate my data.  People come to my site.  [...]

Read the full article →

26 Useful Paid Search Blogs

January 5, 2009

I was assembling a list of paid search blogs for Guy Kawasaki’s AllTop (which I’ve been featured on) and I thought you might enjoy them too!  If I’ve missed a good one, please leave a comment.

ClickEquations Blog
PPC Hero
Search Engine Land
Search Engine Watch
Rimm-Kaufman Blog
Inside AdWords
YSM Blog
Traffick
Clix Marketing Blog
eWhisper
Web Pro News
Search Engine Roundtable
MSN AdCenter Blog
Compete Blog
Quality in [...]

Read the full article →

3 High ROI Landing Page Books

December 30, 2008

I don’t know about you, but I haven’t been reading books as much as I would like.  Mostly, I get snippets on blogs or bits in articles.  Case in point: I’ve been in the middle of Always Be Testing for months now (ack, sorry Bryan!).
Well, I’m trying to finish more of the things I’ve started [...]

Read the full article →

Most Popular Blog Posts of 2008

December 29, 2008

‘Tis the season to reflect on the most popular blog posts of 2008.  Following in my grand (1 year old) tradition, I scoured my Google Reader for those blog posts that I starred throughout the year as useful and entertaining.
These are the most popular blog posts to me, but I’d also like to know which [...]

Read the full article →

Twitter Wreath: Who I Follow on Twitter

December 26, 2008

I’m spending the holiday with my family, but much of my time is spend with my digital family — the folks who keep me informed online.  I’m creating a Twitter Wreath — a ring of links to some great people I follow on Twitter with the hopes that they’ll share their favorite Tweeters (twits?) as [...]

Read the full article →

Web Analytics 101 + Career Advice (Presentation)

December 5, 2008

Every year, I go back to Villanova University to give a presentaiton at the same class I taught.  This year, I gave a web analytics presentation titled “Web Analytics 101″.  It’s an extremely basic introduction to web analytics with a heavy emphasis on how to break into the industry.  The presentation is available on this [...]

Read the full article →

Global Entrepreneurship – My Presentation at Princeton

November 18, 2008

As part of the worldwide series of Global Entrepreneurship Week events, I presented at Princeton University to a room of entrepreneurs and small business owners.
My presentation, “Fast + Furious: How to Use Internet Marketing to Launch Your Business” highlighted how internet marketing, specifically paid search advertising, web analytics and website testing, can save startup time [...]

Read the full article →

← Previous Entries

Next Entries →