Stop Keyword Research! Start Query Mining.

March 3, 2010

Keywords get too much attention in paid search. Search queries, the actual phrase a search types into the engine, are a much better indicator of a person’s intent. Today, I spoke at Search Marketing Expo west about what search queries are, where you can find them and how to use them to optimize your paid [...]

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Keyword Research Beyond the Ordinary at SMX West

January 25, 2010

I’m very excited to announce that I’ll be speaking at SMX West this year. I’m on the Keyword Research: Beyond the Ordinary Panel with a distinguished group (see below). Stop by on day 1 at 3:00 to hear me speak or say hello in the expo hall where I’ll be manning the ClickEquations booth. Register [...]

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The State of Search Analytics

January 18, 2010

This post originally appeared on Search Engine Watch, where I will be a (semi-regular) contributor You can’t make money in web analytics just by looking at reports.” With that, SES Advisor and New York Times bestselling author Bryan Eisenberg set the stage for the state of analysis in search marketing. As budgets flow from offline [...]

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Predictive Analytics 101: An Interview with Eric Siegel, PhD

August 30, 2009

Actionable analysis is hot topic in the web analytics community. But how much analysis looks forward instead of backward? That’s the realm of predictive analytics, a little covered topic in the measurement community. I interviewed Dr. Eric Siegel, President of Prediction Impact, to introduce the topic, explain its role in search marketing and talk about [...]

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The MBA Guide to Search Marketing

August 22, 2009

Budgets are moving online and moving to search marketing faster than any other channel. Today’s MBA’s need to understand what paid and organic search are and how they fit into the marketing mix. This presentation discussed the channels conceptually and gives practical tips to use them. View more presentations from Alex Cohen. Here are the [...]

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I No Longer Work at Commerce360

April 12, 2009

I’m happy to report that I no longer work at Commerce360.  I had a good time while it lasted, but it was time for something different. And that something different is ClickEquations.  We’ve re-branded Commerce360 as ClickEquations to focus on our advanced pay per click software.  (Sorry, it was a little late for April Fool’s [...]

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The Hidden Web Analytics Data You Should Look At

February 16, 2009

You could be losing visitors and business due to site issues that never register in your web analytics tool. If you’re anything like me, you tend to look at your site’s performance mostly through web analytics data (maybe with some voice of the customer/survey data included). The problem is that web analytics tools don’t have [...]

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The Secret To A Web Analytics Career: Stop Learning Web Analytics!

January 20, 2009

This post originally appeared on Corry Prohen’s blog.  You might also enjoy my 10 tips on learning web analytics article and my advice about writing an analytics resume. Eventually, your web analytics career is going to hit a wall.  Learning interactive marketing as a web analyst, you start with the numbers and then seek context.  [...]

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Learning Web Analytics – The Top 10 Things I Wish I Knew When I Started

January 16, 2009

On the topic of web analytics careers, this is a reprint of an article about web analytics training that originally appeared at the WAA.  If you could start your career over, what would you do? 1. You are Not the First Web Analyst – You do not need to invent web analytics. Somebody has encountered [...]

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