The MBA Guide to Search Marketing

August 22, 2009

Budgets are moving online and moving to search marketing faster than any other channel. Today’s MBA’s need to understand what paid and organic search are and how they fit into the marketing mix. This presentation discussed the channels conceptually and gives practical tips to use them. View more presentations from Alex Cohen. Here are the [...]

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I No Longer Work at Commerce360

April 12, 2009

I’m happy to report that I no longer work at Commerce360.  I had a good time while it lasted, but it was time for something different. And that something different is ClickEquations.  We’ve re-branded Commerce360 as ClickEquations to focus on our advanced pay per click software.  (Sorry, it was a little late for April Fool’s [...]

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The Hidden Web Analytics Data You Should Look At

February 16, 2009

You could be losing visitors and business due to site issues that never register in your web analytics tool. If you’re anything like me, you tend to look at your site’s performance mostly through web analytics data (maybe with some voice of the customer/survey data included). The problem is that web analytics tools don’t have [...]

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The Secret To A Web Analytics Career: Stop Learning Web Analytics!

January 20, 2009

This post originally appeared on Corry Prohen’s blog.  You might also enjoy my 10 tips on learning web analytics article and my advice about writing an analytics resume. Eventually, your web analytics career is going to hit a wall.  Learning interactive marketing as a web analyst, you start with the numbers and then seek context.  [...]

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Learning Web Analytics – The Top 10 Things I Wish I Knew When I Started

January 16, 2009

On the topic of web analytics careers, this is a reprint of an article about web analytics training that originally appeared at the WAA.  If you could start your career over, what would you do? 1. You are Not the First Web Analyst – You do not need to invent web analytics. Somebody has encountered [...]

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Mulling Over Attribution in Analytics

January 13, 2009

I’ve been thinking about attribution recently — how your software decides which channel gets credit for conversion (see my article on campaign analytics).  Attribution is really a question of credit and influence.  Which promotion contributed to that sale? I believe that previous ad clicks contribute to brand awareness and can drive future searches and response.  [...]

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Miracle Website Diet! 8 Web Analytics Resolutions

January 7, 2009

It’s a New Year which means… resolutions!  I’m trying to skip the meaningless, aspirational goals that I usually dream up.  Instead, I’m digging down into the things that I can really commit to.  I’m making 8 resolutions for Digital Alex and ClickEquations.com (which I’m responsible for). I will integrate my data.  People come to my [...]

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26 Useful Paid Search Blogs

January 5, 2009

I was assembling a list of paid search blogs for Guy Kawasaki’s AllTop (which I’ve been featured on) and I thought you might enjoy them too!  If I’ve missed a good one, please leave a comment. ClickEquations Blog PPC Hero Search Engine Land Search Engine Watch Rimm-Kaufman Blog Inside AdWords YSM Blog Traffick Clix Marketing [...]

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3 High ROI Landing Page Books

December 30, 2008

I don’t know about you, but I haven’t been reading books as much as I would like.  Mostly, I get snippets on blogs or bits in articles.  Case in point: I’ve been in the middle of Always Be Testing for months now (ack, sorry Bryan!). Well, I’m trying to finish more of the things I’ve [...]

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