The MBA Guide to Search Marketing

by DigitalAlex on August 22, 2009

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Budgets are moving online and moving to search marketing faster than any other channel. Today’s MBA’s need to understand what paid and organic search are and how they fit into the marketing mix. This presentation discussed the channels conceptually and gives practical tips to use them.

View more presentations from Alex Cohen.

Here are the resources and links from my presentation

{ 2 trackbacks }

The MBA Guide to Search Marketing « The Scrappy Software Marketer
August 23, 2009 at 8:38 pm
Daily Digest for August 25th | A Blog by John A. Lee
August 25, 2009 at 11:16 pm

{ 2 comments… read them below or add one }

1 Manoj December 2, 2009 at 12:10 pm

Hey Alex,

Love this slide deck. Slides 24/25 make it so simple to explain when to use which search marketing strategy. Great use of visuals throughout.

- Manoj

2 Alex December 2, 2009 at 12:56 pm

Thanks for the kind words, Manoj! I did this presentation for Wakeforest University.

Not surprisingly, all of the questions were about organic search.


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