http://www.alexlcohen.com/search-marketing/2010/03/15/universal-paid-search-2/ Actionable Advice for Better Internet Marketing. A blog by Alex Cohen Thu, 26 Aug 2010 20:21:10 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.alexlcohen.com/search-marketing/2010/03/15/universal-paid-search-2/comment-page-1/#comment-3011 Vipul Wed, 31 Mar 2010 23:54:44 +0000 http://www.alexlcohen.com/?p=657#comment-3011 Google's move in to site based retargeting is definitely a power play, but it is a service that they already provided on a much higher scale. A more interesting play would be find a service that plugs in to Google's content, and other sources to provide a more holistic retargeting campaign. Google’s move in to site based retargeting is definitely a power play, but it is a service that they already provided on a much higher scale. A more interesting play would be find a service that plugs in to Google’s content, and other sources to provide a more holistic retargeting campaign.

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