Things have been quiet here on Digital Alex, because I’ve been spending a lot of time writing for Search Engine Watch and speaking at search conferences.
No rest for the weary, though, as I’m presenting a free webinar about keyword research. The webinar was organized by ClickEquations (my company) and Compete, the folks who have a great free competitive intelligence tool (and a pay one that’s much cheaper than Hitwise).
Keywords are the gateway in PPC advertising that connect your business to prospects. But, how do you find keyword niches that are profitable? I’ll talk about 2 unconventional techniques to finding the right keywords (or, rather, search queries):
- Competitive Intelligence – Discover which words are driving traffic to your competitors sites and which ones drive engagement.
- Search Query Mining – Uncover the real words people use before they click on your text ad and stop irrelevant clicks
You’ll leave with actionable tips and free tools you can use immediately to improve your PPC campaigns. Space is limited. Register now!
