We’re all trying to improve our paid search performance from our current profit to our potential profit by doing better research, optimizing our campaigns and improving our site. When does it make sense to invest in technology to help you with that process?
That’s the theme of my speech today on the Search Marketing Toolbox panel at Search Engine Strategies San Francisco. I shared the 4 types of problems that prevent you from improving your profit, 43 paid search marketing tools and my Paid Search Marketing Technology Curve.
I recommend when it makes sense to invest in education and which tools you should consider, depending on how important paid search is to your company.
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Great work Alex. Wish I could have been at your presentation. With individuals like yourself on staff ClickEquations has a good future.
Thanks for the kind words, Thomas!