For the next 30 days I’ll be posting a new and brief interactive marketing tip each business day at 8:30 a.m. EST. That’s a tip each weekday for the next 6 weeks, from November 12th through December 21st. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#30 – Don’t Require Registration To Purchase
It’s tempting as a marketer to want to get as much information about your customers as possible. The reason you want that information is to sell more, but trying to get it could be costing you sales. Don’t require registration to purchase. Instead, offer it as an option on your site and after the sale, but don’t make it a requirement.
