This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#29 – Clearly Identify Who You Are And What You Do
You have about 8 seconds to communicate the purpose and relevance of your site to visitors. A clear logo and obvious tagline can help orient new visitors to your site and explain what you’re all about. The longer people have to guess about what you offer, the less likely they’ll be to engage with your content.
