#26 - Match Your Landing Page to the Advertisement
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This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#26 - Match Your Landing Page to the Advertisement
This is a no brainer. Yet, it’s often an opportunity missed for large campaigns. Whatever you promise in your ad is what you need to deliver on the landing page. It shouldn’t be complicated or hard for people to find what you promised. Headlines, pictures, navigation–any and all of these can help deliver on what you sold in the ad and what you hope to sell to the customer.
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