This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#23 - Start Monitoring Your Online Reputation
Whether you like it or not, people are probably talking about you online. Ideally, you’re participating in and facilitating these conversations. At the very least, you should be monitoring and learning from your brand’s online reputation.
Start with basic tools like blog search engines (like Google’s or IceRocket), BlogPulse, searching social media sites like Digg and StumbleUpon, etc. If your brand warrants greater monitoring, and you have the budget, consider big vendors like Nielsen Buzzmetrics, Cymfony, Umbria, BrandIntel, Biz360, Moreover or Factiva.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Read One of These Similar Posts:Subscribe To Digital Alex
About Me
Digital Alex is a blog about interactive marketing strategies, web analytics, conversion and more.
You can email me: alex AT alexlcohen DOT com
Check out my About Me page for a little more on my background.
Alex - You may want to add a few more blog search engines to your list. Google Blogsearch is now the market leader, but a Technorati is the granddaddy of them all.
A useful resource for checking results from all major blog search engines is Zuula. The results from all the engines are organized by tabs that run along the top of the search results page.
Hi Lisa,
Yep, the choices out there are endless. No matter how people choose to research their online reputation, the most important point is that they at least start.
Ignorance is definitely not bliss.
Thanks for reading,
-Alex
Hi Alex -
Another name to add to your list - MotiveQuest LLC.
http://motivequest.com
We monitor the quantitative metrics - how much buzz and sources - and also the more qualitative ones. Starting with the simplest qual metric - sentiment and moving into deeper human motivations and drivers as revealed in the online conversations.
Fascinating stuff.
TO’B
Hi Tom,
Thanks for reading. I’ll put your company on my list of web analytics resources,
http://www.alexlcohen.com/free-interactive-marketing-resources/free-web-analytics-and-customer-insight-resources/
-Alex
Hi Alex,
Another name to add to your list — Collective Intellect (www.CollectiveIntellect.com).
We mine social media for more than just online reputation, customers also use our services for brand monitoring and to gauge campaign engagement, so that companies can gain even more clarity into whether or not a campaign is successful.
Cheers-
Robin
Thanks for reading Robin. I’ll put it on the list.