This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#21 – Mine Your Internal Site Search Terms for SEO and SEM
Understanding how people talk about and search for your products or services can help you make your content easier to find. Look at the list of terms people have entered into your site’s search engine and ask yourself 3 questions:
- How can I incorporate these terms into my PPC campaigns for campaigns for better keyword coverage?
- Are the common ways people search for content producing desirable and relevant results? (Hint: Try searching for them yourself)
- Have we optimized our content to ensure we show up in organic rankings for the actual words people use to find content on our site (assuming sufficient volume and strategic importance)?
