#17- Boost Your Email Response Rate With 3 Basic Tips

This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.

#17- Boost Your Email Response Rate With 3 Basic Tips

1. Improve Deliverability - Request that users add your email address to their SafeSenders list or address book. Avoid changing the “From” address when possible.
   
   
2. Be CAN-SPAM Compliant - Include your business name and address in the email.
   
   
3. Offer Opt-In With Options - Create an email subscription page with optional choices to allow subscribers to choose the kind of email they want: different topics, frequency of communication, HTML vs. text, etc.

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• #9 - Improve Email Results with 3 More Basic Tips
• #24 - Use Double or Confirmed Opt-In for Email Subscribers
• A Checklist for Targeted Email Advertising
• #25 - Reach Out to Visitors and Stay Top of Mind
• #18 - 3 Simple Ways To Improve Form Completion