This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#17- Boost Your Email Response Rate With 3 Basic Tips
- Improve Deliverability – Request that users add your email address to their SafeSenders list or address book. Avoid changing the “From” address when possible.
- Be CAN-SPAM Compliant – Include your business name and address in the email.
- Offer Opt-In With Options – Create an email subscription page with optional choices to allow subscribers to choose the kind of email they want: different topics, frequency of communication, HTML vs. text, etc.
