#16 - Audit Your Web Analytics

This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.

#16 - Audit Your Web Analytics

Listen, the data are never perfect. We all have to make peace with at at some level, but only after you’ve checked off all of the basics.

Are you excluding the traffic from your company?

Have you compared and reconciled differences among different types of reporting, e.g. web analytics vs. ecommerce backend reporting?

How do the numbers reported by your vendors compare to the ones you’re reporting (ex: ppc analytics)?

You should do this the first time you start any major engagement with an agency or a new campaign and then quarterly thereafter.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

• Campaign Analytics - Which Tactic Gets Credit?
• PPC Analytics: Transitioning Data from One Agency to Another
• Google Analytics 3 - More Delicious Blog Data?
• #22 - Start A/B or Multivariate Testing
• #1 - Never Stop Learning