This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#13 – Pay Attention to SEO
Many businesses aren’t aware of search engine optimization or, if they are, fail to dedicate the time and resources to attend to it. Considering the importance of search engines and the increasing price of paid search, this is a fundamental mistake.
Attend to SEO basics like creating unique page titles, using H1 tags, avoiding duplicate content, creating a sitemap and more. Learn the basics of SEO and read up from SEO experts.
When you’ve gone as far as you can, think about bringing in a search marketing company to help you out. Also, check out some search marketing resources.
{ 2 comments… read them below or add one }
I enjoyed your post. AdAge just published a story related to SEO and Social Meda optimization. Matt Creamer, one of their editors, writes about his experience being “optimized” by SEO and SMM. You might enjoy the article: http://adage.com/digital/article?article_id=122344
Thanks, Miguel. The story is interesting.
It should be noted for transparency that you work for the firm featured in that article.