#12 - Don’t Forget Other Internet Browsers

This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.

#12 - Don’t Forget Other Internet Browsers

The days of an Internet ruled entirely by Internet Explorer are over. Firefox by the Mozilla Foundation is a well established competitor with a particularly strong following in the tech community. Apple’s Safari rounds out the pack.

Check your web analytics data to find out which browsers your users use most. Take the time to preview your site in each of these browsers to make sure your site renders and functions as you expect it to. Browsershots is a good tool to help.

Do you really want to alienate 10%+ of your potential customers?

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• #1 - Never Stop Learning
• #15 - Do Testing With Real Life Users
• #25 - Reach Out to Visitors and Stay Top of Mind
• #7 - Listen To Your Customers More
• #22 - Start A/B or Multivariate Testing