This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#11 – Remarket To Customers After The Sale
Take advantage of your customer’s mindset after a purchase to create more opportunities for revenue. Here are a few ideas to get you thinking:
1.) Ask For Registration – Instead of forcing people to register before checking out, ask them to register afterward. You already have their contact, payment and shipping information, so you can pre-populate the forms, thus making the process quick and painless.
2.) Link To Complementary Products – Use the contents of the customer’s purchase to present complementary products on the order confirmation screen.
3.) Merchandise In Order Emails – The order receipt and shipping notification emails are the one’s most likely to be opened by your customers. Take this opportunity to present enticing products and offers.
