This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#9 – Improve Email Results with 3 More Basic Tips
Following up on my previous post about boosting email response rate, here are 3 more tips for better email marketing.
- Handle Unsubscribes Gracefully – Offer a one click way for users to unsubscribe from your email. If you don’t, they may just mark you as spam or junk email, a potentially dangerous blow to your email reputation among ISPs.
- Learn From Your Mistakes – Include an open-ended field after people unsubscribe to give them a way to let you know why they unsubscribed. Read them and improve your email.
- Offer Opt-Out With Options – Present users who have unsubscribed with a screen that offers ways to subscribe again on better terms — more focused topics, less frequency, a different format, etc.
