#9 - Improve Email Results with 3 More Basic Tips

This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.

#9  - Improve Email Results with 3 More Basic Tips

Following up on my previous post about boosting email response rate, here are 3 more tips for better email marketing.

1. Handle Unsubscribes Gracefully - Offer a one click way for users to unsubscribe from your email.  If you don’t, they may just mark you as spam or junk email, a potentially dangerous blow to your email reputation among ISPs.
2. Learn From Your Mistakes - Include an open-ended field after people unsubscribe to give them a way to let you know why they unsubscribed.  Read them and improve your email.
3. Offer Opt-Out With Options - Present users who have unsubscribed with a screen that offers ways to subscribe again on better terms — more focused topics, less frequency, a different format, etc.

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• #17- Boost Your Email Response Rate With 3 Basic Tips
• #24 - Use Double or Confirmed Opt-In for Email Subscribers
• #8 - 3 More Tips for Better Form Completion Results
• #18 - 3 Simple Ways To Improve Form Completion
• A Checklist for Targeted Email Advertising