#9 - Improve Email Results with 3 More Basic Tips
Welcome to Digital Alex, where you'll get Actionable Advice for Better Internet Marketing. If you're new, explore my archives and subscribe to my RSS feed.
This is my series of 30 brief interactive marketing tips. I’m posting each business day at 8:30 a.m. EST. Catch them all by subscribing to my blog or bookmarking the site. All of the posts will be tagged “30 interactive marketing tips” and listed on this page.
#9 - Improve Email Results with 3 More Basic Tips
Following up on my previous post about boosting email response rate, here are 3 more tips for better email marketing.
- Handle Unsubscribes Gracefully - Offer a one click way for users to unsubscribe from your email. If you don’t, they may just mark you as spam or junk email, a potentially dangerous blow to your email reputation among ISPs.
- Learn From Your Mistakes - Include an open-ended field after people unsubscribe to give them a way to let you know why they unsubscribed. Read them and improve your email.
- Offer Opt-Out With Options - Present users who have unsubscribed with a screen that offers ways to subscribe again on better terms — more focused topics, less frequency, a different format, etc.
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment