Comments on: 3 Web Analytics Questions to Ask Before Buying a Company http://www.alexlcohen.com/strategy/2008/02/08/marketing-due-diligence/ Actionable Advice for Better Internet Marketing. A blog by Alex Cohen Sat, 11 Oct 2008 05:10:43 +0000 http://wordpress.org/?v=2.6 By: Marcos Richardson http://www.alexlcohen.com/strategy/2008/02/08/marketing-due-diligence/#comment-695 Marcos Richardson Mon, 11 Feb 2008 10:18:08 +0000 http://www.alexlcohen.com/strategy/2008/02/08/marketing-due-diligence/#comment-695 Excellent subject! Several years ago I thought that by now Web Analytics would be used within business financial figures. I still believe that audited traffic figures may well feature in future company accounting balance sheets. I would even go as far as to say that these audited traffic figures may well outweigh some conventional balance sheet and profit&loss figures with the emergence of social networking websites/companies. Marcos Richardson Director WebtraffIQ Excellent subject!

Several years ago I thought that by now Web Analytics would be used within business financial figures. I still believe that audited traffic figures may well feature in future company accounting balance sheets. I would even go as far as to say that these audited traffic figures may well outweigh some conventional balance sheet and profit&loss figures with the emergence of social networking websites/companies.

Marcos Richardson
Director
WebtraffIQ

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