Comments on: 3 Web Analytics Questions to Ask Before Buying a Company http://www.alexlcohen.com/strategy/2008/02/08/marketing-due-diligence/ Actionable Advice for Better Internet Marketing. A blog by Alex Cohen Sat, 04 Feb 2012 09:10:58 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Marcos Richardsonhttp://www.alexlcohen.com/strategy/2008/02/08/marketing-due-diligence/comment-page-1/#comment-695 Marcos Richardson Mon, 11 Feb 2008 10:18:08 +0000 http://www.alexlcohen.com/strategy/2008/02/08/marketing-due-diligence/#comment-695 Excellent subject!Several years ago I thought that by now Web Analytics would be used within business financial figures. I still believe that audited traffic figures may well feature in future company accounting balance sheets. I would even go as far as to say that these audited traffic figures may well outweigh some conventional balance sheet and profit&loss figures with the emergence of social networking websites/companies.Marcos Richardson Director WebtraffIQ Excellent subject!

Several years ago I thought that by now Web Analytics would be used within business financial figures. I still believe that audited traffic figures may well feature in future company accounting balance sheets. I would even go as far as to say that these audited traffic figures may well outweigh some conventional balance sheet and profit&loss figures with the emergence of social networking websites/companies.

Marcos Richardson
Director
WebtraffIQ

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