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Web Analytics 101 + Career Advice (Presentation)

Every year, I go back to Villanova University to give a presentaiton at the same class I taught.  This year, I gave a web analytics presentation titled “Web Analytics 101″.  It’s an extremely basic introduction to web analytics with a heavy emphasis on how to break into the industry.  The presentation is available on this page after the “read more…” link (to keep load time down) and on Slideshare.


web analytics presentation

web analytics presentation

I recommend a few web analytics websites and resources in the tool, which I’ll list here too :-)

Full presentation after the link!

Web Analytics 101 & Career Advice       

View SlideShare presentation or Upload your own. (tags: analytics marketing)

Write a Comment


  1. Hi Alex,

    As web analytics is a means to an ends, people should consider what the end goal is going to be. In other words, what field/niche are they trying to improve with the insights they get from web analytics. For example:

    - Website Conversion Rate Optimization
    - Paid Search
    - Search Engine Optimization
    - Social Media
    - Email Marketing
    - Online to Offline Marketing

    My blog posting elaborates on the subject.

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