Web Analytics 101 + Career Advice (Presentation)

by DigitalAlex on December 5, 2008

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Every year, I go back to Villanova University to give a presentaiton at the same class I taught.  This year, I gave a web analytics presentation titled “Web Analytics 101″.  It’s an extremely basic introduction to web analytics with a heavy emphasis on how to break into the industry.  The presentation is available on this page after the “read more…” link (to keep load time down) and on Slideshare.


web analytics presentation

web analytics presentation

I recommend a few web analytics websites and resources in the tool, which I’ll list here too :-)

Full presentation after the link!

Web Analytics 101 & Career Advice      

View SlideShare presentation or Upload your own. (tags: analytics marketing)

{ 9 comments… read them below or add one }

1 Tim Reynolds December 7, 2008 at 6:09 pm

Nice post. Thank you for the info. Keep it up.

2 DigitalAlex December 7, 2008 at 11:35 pm

Glad you enjoyed it Tim

3 web analytics December 29, 2008 at 9:36 pm

I also enjoyed this slides. As I am still researching and learning web analytics I found this useful. Thank you!

4 Johanne January 15, 2009 at 6:07 am

Very nice and informative post!

5 DigitalAlex January 15, 2009 at 11:35 pm

Glad you enjoyed it, Johanne

6 Ophir Prusak October 14, 2010 at 10:41 am

Great post with a good list of links.
I’d like to address another dimension of web analytics career advice – what field are you going to be using the data on?

More details here:

7 DigitalAlex October 15, 2010 at 12:35 am

I’m glad you liked the post, Ophir. I’m not sure that I understand your question.

8 Ophir Prusak October 15, 2010 at 8:43 am

Hi Alex,

As web analytics is a means to an ends, people should consider what the end goal is going to be. In other words, what field/niche are they trying to improve with the insights they get from web analytics. For example:

- Website Conversion Rate Optimization
- Paid Search
- Search Engine Optimization
- Social Media
- Email Marketing
- Online to Offline Marketing

My blog posting elaborates on the subject.

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may use something like Ultimate Demon to develop most of these hyperlinks?
Never really can be that yes, however it looks really good to me.

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