Every year, I go back to Villanova University to give a presentaiton at the same class I taught. This year, I gave a web analytics presentation titled “Web Analytics 101″. It’s an extremely basic introduction to web analytics with a heavy emphasis on how to break into the industry. The presentation is available on this page after the “read more…” link (to keep load time down) and on Slideshare.
web analytics presentation
I recommend a few web analytics websites and resources in the tool, which I’ll list here too :-)
- Books
- Web Analytics: An Hour a Day
- Website Measurement Hacks
- The Big Book of KPIs
- Web Analytics: An Hour a Day
- Starting a Web Analytics Blog
- Web Analytics Community
- Networking with Web Analysts
- Web Analytics Training
- Web Analytics Association
- WAA Basecamp
- Vendors like Omniture and WebTrends
- Web Analytics Videos on YouTube
- Articles by Marketing Sherpa and training by Market Motive
- UBC Web Analytics Certificate
- Web Analytics Recruiters
- Web Analytics Job Sites
- Philadelphia Area Internet Marketing Jobs
Full presentation after the link!
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Nice post. Thank you for the info. Keep it up.
Glad you enjoyed it Tim
I also enjoyed this slides. As I am still researching and learning web analytics I found this useful. Thank you!
Very nice and informative post!
Glad you enjoyed it, Johanne
Great post with a good list of links.
I’d like to address another dimension of web analytics career advice – what field are you going to be using the data on?
More details here:
http://analyticsimpact.com/2010/10/14/web-analytics-career-advice/
I’m glad you liked the post, Ophir. I’m not sure that I understand your question.
Hi Alex,
As web analytics is a means to an ends, people should consider what the end goal is going to be. In other words, what field/niche are they trying to improve with the insights they get from web analytics. For example:
- Website Conversion Rate Optimization
- Paid Search
- Search Engine Optimization
- Social Media
- Email Marketing
- Online to Offline Marketing
My blog posting elaborates on the subject.