I took a break from writing 3 years ago after ClickEquations was sold. It was easier to keep up with articles as a B2B marketer where content is part of the job description. I’ve been reading and tweeting, but an update was due.
After Channel Intelligence acquired us, I decided it was time to make 2 big changes: move to New York and switch to B2C marketing. Philly is a great starter city, but the options for a career in digital marketing are limited. After 8 years in the same place, 4 years at the same company, and an acquisition, it seemed like a natural break personally and professionally.
I moved during Hurricane Irene, quickly dropping all of my plans to catch the only Amtrak out of town, and started a job at H.Bloom — makers of lovely flowers for businesses and consumers.
Last January, I took a new position at Seamless handling digital on the customer acquisition team. It was a big change in a lot of ways. I had been mostly working as a team of one for 6 years. My roles were largely that of a generalist. I had reported into CEO’s the entire time and never had a team.
It was also a company size change. When I joined, Seamless was around 300 people. It was the middle of the busy season (winter), and the start of a fast trajectory. In the year and a half since I’ve been there, we merged with GrubHub, combined teams, and had an IPO. The company is a blast to work for and I’ve grown tremendously as both a marketer and team member, due in no small part to a supportive team of smart marketers and excellent leadership.
New York has been what I expected and more. There’s a palpable difference in the quantity and quality of ideas and professionals here. If it works in New York, it usually works elsewhere. Not a lot works in New York. That distinct combination births a fascinating number of choices, at a speed that accomplishes in 1 year what often happens elsewhere in 5 or 10.
Professionally, I keep my feet in both waters — growth companies and startups. The startup scene is fascinating to follow, but being at a growth company has helped me expand my skillset with resource and opportunities that smaller companies can’t provide. I still enjoy testing every possible new service and app that comes out, so much so that even the Genius Bar employee was shocked at how many apps I had downloaded.
I’ll write, less so, but hopefully with better quality. I spend time in the marketing community, but less so, also hopefully with better quality. If you’d like to say hi, send me a note: firstname.lastname@example.org.