Comments on: The utm_term Parameter: Screwing Up Yahoo Paid Search & Google Analytics http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/ Actionable Advice for Better Internet Marketing. A blog by Alex Cohen Sat, 13 Mar 2010 20:44:08 -0800 http://wordpress.org/?v=2.9 hourly 1 By: Shweta http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-2324 Shweta Tue, 22 Sep 2009 04:58:45 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-2324 With regards to the tagging in Yahoo, Chk this out: http://help.yahoo.com/l/us/yahoo/ysm/sps/screenref/16897.html With regards to the tagging in Yahoo,
Chk this out:

http://help.yahoo.com/l/us/yahoo/ysm/sps/screenref/16897.html

]]> By: Elizabeth http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-2108 Elizabeth Mon, 09 Feb 2009 15:57:09 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-2108 It's happening because your ads are set to "optimize" instead of rotate in your settings. So what's happening is when Yahoo determines that one ad is "optimal" over the other, it pauses the less optimal ad and only runs the ad it thinks is the best only. It’s happening because your ads are set to “optimize” instead of rotate in your settings. So what’s happening is when Yahoo determines that one ad is “optimal” over the other, it pauses the less optimal ad and only runs the ad it thinks is the best only.

]]> By: Alex http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-2084 Alex Sat, 07 Feb 2009 18:12:27 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-2084 Hey Alex, I haven't heard of that before. What did your Yahoo rep say? -Alex Hey Alex,

I haven’t heard of that before. What did your Yahoo rep say?

-Alex

]]> By: Alex http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-2078 Alex Sat, 07 Feb 2009 07:04:06 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-2078 Thanks alot! This was very useful... However, I have another question for some strange reason Yahoo keeps pausing my ad variations automatically, do you have any idea why this can be happening? Thanks alot! This was very useful… However, I have another question for some strange reason Yahoo keeps pausing my ad variations automatically, do you have any idea why this can be happening?

]]> By: DigitalAlex http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-1084 DigitalAlex Wed, 09 Apr 2008 00:00:15 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-1084 Hey Elizabeth & John, Thanks for pitching into the solution. I never use the URL builder for large scale tagging. You can build these out more efficiently using the concatenate function in excel to assemble this stuff. Enjoy! -Alex Hey Elizabeth & John,

Thanks for pitching into the solution. I never use the URL builder for large scale tagging. You can build these out more efficiently using the concatenate function in excel to assemble this stuff.

Enjoy!
-Alex

]]> By: Elizabeth http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-1082 Elizabeth Tue, 08 Apr 2008 20:05:44 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-1082 Thanks. Turns out the issue was that if you use the Google URL Builder it replaces the {brackets} with } and %&B which is what GA wasn't interpreting correctly. A little spring cleaning never hurt though! Thanks. Turns out the issue was that if you use the Google URL Builder it replaces the {brackets} with } and %&B which is what GA wasn’t interpreting correctly. A little spring cleaning never hurt though!

]]> By: John http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-1081 John Tue, 08 Apr 2008 19:39:21 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-1081 Elizabeth, If I were you I would do a manual check of all of my destination URLs. You can download your Yahoo! Search Marketing account and manually review each URL. It's possible you've got a few URLs that are incorrectly formatted and are throwing the {ovkey} into your results! Hope that helps. Elizabeth,

If I were you I would do a manual check of all of my destination URLs. You can download your Yahoo! Search Marketing account and manually review each URL. It’s possible you’ve got a few URLs that are incorrectly formatted and are throwing the {ovkey} into your results!

Hope that helps.

]]> By: Elizabeth http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-1075 Elizabeth Fri, 04 Apr 2008 21:16:04 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-1075 I've gone through and tagged my Yahoo ads accordingly and already I am seeing a significant decrease in those (not set) results. I am however, seeing a big increase of {ovkey} as a result. Have you found a similar issue and if so, what is causing that? I’ve gone through and tagged my Yahoo ads accordingly and already I am seeing a significant decrease in those (not set) results. I am however, seeing a big increase of {ovkey} as a result. Have you found a similar issue and if so, what is causing that?

]]> By: DigitalAlex http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/comment-page-1/#comment-1068 DigitalAlex Mon, 31 Mar 2008 16:13:36 +0000 http://www.alexlcohen.com/web-analytics/2007/09/30/the-utm_term-variable-screwing-up-yahoo-paid-search-google-analytics/#comment-1068 Thanks for the follow-up, John. Better late than never :-) Thanks for the follow-up, John. Better late than never :-)

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