Comments on: utm_term and MSN AdCenter: Getting Google Analytics to Measure MSN Paid Search

By: Getting Google Analytics to Measure MSN PPC | quinception.com

Getting Google Analytics to Measure MSN PPC | quinception.com — Wed, 05 Aug 2009 04:47:12 +0000

[...] For any marketing tactic besides AdWords, Google Analytics relies on destination URLs (where you send your visitors) to decode the visit. Getting Google Analytics to Measure MSN Paid Search [...]

By: DigitalAlex

DigitalAlex — Wed, 17 Sep 2008 00:05:55 +0000

Eloi,

As far as I know, auto-tagging only works for AdWords, not paid search advertising with Yahoo! Search Marketing or MSN AdCenter.
http://www.google.com/adwords/learningcenter/text/31854.html

Did I miss an announcement?
-Alex

By: Eloi

Eloi — Mon, 15 Sep 2008 09:45:07 +0000

sorry, i just meant auto tagging not auto2tagging.

By: DigitalAlex

DigitalAlex — Sun, 14 Sep 2008 18:36:54 +0000

Don–did {keyword} work for you?

Eloi–I’m not sure what you mean by “auto2tagging”. I searched for it, but didn’t get any results.

By: Eloi

Eloi — Fri, 12 Sep 2008 08:16:23 +0000

Now what do you think about tagging your URLs now Google’s got an “auto2tagging” feature?…
I found this has messed up a lot of analytics – auto-taggin is autmatically on, but you don’t “see” the things they attach at the end of your destination URL… when I turn it off it seems to stop data from going into analytics, so I tend to leave it on and remove all ?parametres… What do you think ?

By: Don

Don — Fri, 12 Sep 2008 06:14:51 +0000

{QueryString} did not work for me. Google analytics just shows {querystring} as the keyword phrase. I replaced it with {keyword} in MSN adcenter.

By: DigitalAlex

DigitalAlex — Wed, 09 Apr 2008 22:15:10 +0000

Hey Eloi,

Yes, link tagging is one of the many ways you can pollute your web analytics data. It’s a “garbage in, garbage out” world, so you have to be careful.

I do hope MSN offers more tagging options, but I doubt it’s coming any time soon.

Cheers,
-Alex

By: Eloi

Eloi — Wed, 09 Apr 2008 08:50:02 +0000

That’s a good informative post, people often ‘forget’ to tag their destination URLs, and since you have to tailor them to each network it can get tricky… good thinking!

MSN are realy working to try and improve the Query String thingy…