Comments on: utm_term and MSN AdCenter: Getting Google Analytics to Measure MSN Paid Search

By: DigitalAlex

DigitalAlex — Wed, 09 Apr 2008 22:15:10 +0000

Hey Eloi,

Yes, link tagging is one of the many ways you can pollute your web analytics data. It’s a “garbage in, garbage out” world, so you have to be careful.

I do hope MSN offers more tagging options, but I doubt it’s coming any time soon.

Cheers,
-Alex

By: Eloi

Eloi — Wed, 09 Apr 2008 08:50:02 +0000

That’s a good informative post, people often ‘forget’ to tag their destination URLs, and since you have to tailor them to each network it can get tricky… good thinking!

MSN are realy working to try and improve the Query String thingy…