I don’t think you can use the parameters to tracked the sessions of users who’ve logged in. There may be another way to do this, but I don’t know how.

Try Analytics Talk by Justin Cutroni. He’s the real expert.

Sorry,
-Alex

I am a beginner in the field so sorry if I ask a stupid question.
Can I use the parameters to somehow track a specific member logged in on my site ?
If so, will I be able to create full reports of activity by members ?

Thanks.

It depends on what data you’re looking for. Most of the information you want is in the “Traffic Sources” section.

-Alex

My understanding is that Google Analytics will strip out the parameters it understands (utm…) and leave the ones it doesn’t. That is to say, you’ll have a bunch of pages that are essentially the same in your top content report, except that they have your unique parameters attached to them.

If you want to exclude them, check out this help article:
http://www.google.com/support/analytics/bin/answer.py?hl=en-in&answer=55499

You should know that Google automatically gathers data about which language a user is using.

I don’t think there is a way to get Google Analytics to recognize your custom parameters. However, I could be wrong :-)

-Alex

Eg http://www.mysite.com/index.aspx?lang=en&utm_source=flashbanner&&utm_campaign=subscriber-drive-03052008-utm_content=120-600-strategy

Notice I’m using a lang=en parameter.

Thanks,
Yannis

Thanks for the comment. I’m glad you found it useful. If you come up with any good GA tips, feel free to add to the conversation :-)

Cheers,
-Alex

Thanks for reading! Paid Inclusion is specific to Yahoo–you can pay to guarantee your inclusion in their search results (though, not guarantee a ranking).

Local search would be any advertising you’d be doing targeted specifically through location specific efforts. Maybe your doing something with Citysearch, for example.

These are just examples. Think through the channels that you use that make sense for you.

Cheers,
-Alex