Comments on: Campaign Tagging with Google Analytics

By: DigitalAlex

DigitalAlex — Tue, 16 Feb 2010 00:22:44 +0000

yes, definitely Neales

By: DigitalAlex

DigitalAlex — Fri, 27 Nov 2009 22:14:37 +0000

Yes, you have to make sure the URL is associated with the link.

In paid search, you’d just set this up when you write your text ad in AdWords with the a tool like ClickEquations.

If you’re not placing the banner buys directly, you need to have the publisher or your media buyer assign the right URL that you’ve specified to the appropriate site and creative.

By: Mehdi Laanaït

Mehdi Laanaït — Fri, 27 Nov 2009 19:00:58 +0000

Indeed Heather, you have to ask them to adapt the url.

By: Heather Robertson

Heather Robertson — Fri, 27 Nov 2009 17:24:11 +0000

Hi there..

I am brand new to analytics, so this question may seem a little ‘out there’.

But, I have three campaigns that I want to monitor for a customer. I clearly understand how to create a special tagging URL and what the parameters are.

The next step seems intuitive but I just want to be sure so I don’t embarass myself with a third party. Do you then send this new revised URL to website that is running your banner, and ask them to use this new and revised code?

Thanks… Just want to be sure before I ventured out there.

Heather

By: Campaign Tagging with Google Analytics @digitalalex « urban-listening

Campaign Tagging with Google Analytics @digitalalex « urban-listening — Fri, 30 Oct 2009 08:45:51 +0000

[...] Campaign Tagging with Google Analytics @digitalalex 30 10 2009 #1 – Campaign Tracking Parameters for Google Analytics #2 – Campaign Parameter Values for Google Analytics #3 – Destination URL for Google Analytics via alexlcohen.com [...]

By: DigitalAlex

DigitalAlex — Wed, 27 May 2009 19:07:20 +0000

Hi Nick,

Can you share the URLs that you tagged? If you’re tagging properly with the Google Analytics parameters, you shouldn’t see anything.

Thanks,
-Alex

By: nick

nick — Wed, 27 May 2009 16:13:07 +0000

I noticed that when viewing Google Analytics Content reports, some of the URLs that have an ampersand (“&”) in them show the ampersand, while others show “%26″, I end up with two sets of data for every URL I’m tracking, which is kind of annoying. Anyone know how to keep that from happening, so I just get one URL with just the ampersand in it?

Thanks.

By: Geoff

Geoff — Tue, 05 May 2009 00:27:41 +0000

Great article. After a user clicks on an advert which comes to my site, google analytics works fine but the browser finishes showing the google analytics string and I want just the base URL with all google analytics UTM variables removed. How do I do this as I can’t figure it out or find any resources and I’ve seen it happen on all other sites — just like this page itself.

By: Chris

Chris — Tue, 07 Apr 2009 23:32:00 +0000

Thanks for the great post. One thing I am struggling with is tagging internal links so that I can properly identify the source.

For example:

If I have four text links and two image buttons on my homepage that all point to a signup page (for instance), how could I tag each one so that I can accurately track how well each individual link performed in sending visitors to the that landing signup page?

My understanding is that GA treats all links that point to the same destination as one link (e.g. when I do a site overlay it shows the percentages the same for each group of links that point to the same destination).

So, with that said, it seems that I could use parameters in each link to help differentiate (using the utm_source parameter) so I could tell how each are performing? (e.g. utm_source=topnavigation, etc)

Is this the right/best way to accomplish this? I know I can use a click heat map as well to get a general idea, but I wouldn’t be able to track back to which link is converting the best.

Thanks!