If you enjoy blogging and you savor free web analytics software, get ready for
Google Analytics Version 3… well, something.
As anyone who follows analytics knows, the vendors love to make big announcements at Jim Sterne’s eMetrics Marketing Optimization Summit. With the San Francisco summit just round the corner (May 4th – 7th), you had better bet that some news is on its way.
Now, TechCrunch is reporting that Measure Map is rising from the dead. Measure Map is the blog analytics company purchased by Google. Jeffrey Veen then went on to influence the design of Google Analytics visual overhaul.
Quote The Crunch:
I went through the signup process, which requires a Google Analytics account and tracking pixel. They then said “Great! You’re all set. We’ve got a few things to set up on our end. We’ll send you an email when we’re ready (soon!) and explain how to log in.”
We’re looking at one of 2 scenarios here:
- Google will have 2 products: a blog focused analytics product and the more robust Google Analytics. I could see them rolling out Google Analytics: Blog Edition as a standard part of all Blogspot accounts.
- Google Analytics is about to get a facelift with additional social media data integrated into it.
Personally, I think #2 is the more likely option. Since I can’t make it, I’m counting on June to report back all the findings. Avinash, who is running Measure Map, probably can’t spill the beans early, though I guarantee he’ll have a post up after any major announcements.
Mmm… delicious blog data.