Comments on: Google Analytics 3 - More Delicious Blog Data? http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/ Improve your internet marketing strategies. Plan, execute, measure and optimize your website. A blog by Alex Cohen Fri, 04 Jul 2008 04:44:58 +0000 http://wordpress.org/?v=2.5.1 By: S.Hamel http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1205 S.Hamel Fri, 02 May 2008 14:17:47 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1205 Yeah! :) But maybe there's something even bigger awaiting us next week at eMetrics? Yeah! :)
But maybe there’s something even bigger awaiting us next week at eMetrics?

]]> By: DigitalAlex http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1204 DigitalAlex Fri, 02 May 2008 13:53:24 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1204 We have our answer. It's Google Analytics for Blogger: http://analytics.blogspot.com/2008/04/google-analytics-for-blogger-now-in.html We have our answer. It’s Google Analytics for Blogger:
http://analytics.blogspot.com/2008/04/google-analytics-for-blogger-now-in.html

]]> By: DigitalAlex http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1203 DigitalAlex Thu, 01 May 2008 15:47:20 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1203 Hi Jacques, I have to disagree with you. The big vendors are going to: 1.) Be in a better position to integrate data from the other search engines (why would Yahoo want to give Google their data?) 2.) Position themselves against GA due to privacy issues, i.e. "Don't use GA, because Google wants your data to increase CPC's". Right or wrong, it is a concern for some. I think there is plenty of pie for everyone. We *need* competition to improve the quality of tools. Let's face it, every tool has issues: GA is incomplete and not as flexible as other platforms; Omniture is slow and can be pricey; WebTrends requires is not newbie friendly, etc. I hope the race heats up! -Alex Hi Jacques,

I have to disagree with you. The big vendors are going to:

1.) Be in a better position to integrate data from the other search engines (why would Yahoo want to give Google their data?)

2.) Position themselves against GA due to privacy issues, i.e. “Don’t use GA, because Google wants your data to increase CPC’s”. Right or wrong, it is a concern for some.

I think there is plenty of pie for everyone. We *need* competition to improve the quality of tools.

Let’s face it, every tool has issues: GA is incomplete and not as flexible as other platforms; Omniture is slow and can be pricey; WebTrends requires is not newbie friendly, etc.

I hope the race heats up!

-Alex

]]> By: Jacques Warren http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1202 Jacques Warren Wed, 30 Apr 2008 23:28:21 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1202 Well, if GA goes as far as Stéphane is predicting/hoping, I don't see what would be left to the big vendors. That would actually be a category killer, and it would make no financial sense for any business people to invest in a product that would compete against the Google machine. Don't get me wrong; I don't care if Google takes it all. I am so bored with all the application discussions, which one is better, etc. I think we still talk WAY too much about tools, and not enough about construction... Well, if GA goes as far as Stéphane is predicting/hoping, I don’t see what would be left to the big vendors. That would actually be a category killer, and it would make no financial sense for any business people to invest in a product that would compete against the Google machine.

Don’t get me wrong; I don’t care if Google takes it all. I am so bored with all the application discussions, which one is better, etc. I think we still talk WAY too much about tools, and not enough about construction…

]]> By: DigitalAlex http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1199 DigitalAlex Wed, 30 Apr 2008 15:15:53 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1199 Stephane - Man, I hope we get all of that stuff. I think the power user stuff is a way off for Google Analytics. They tend to focus more on the small business user. June - That's a really great point about Feedburner. It would be great if they improved the quality, but we shall see. I've been musing on "vertical analytics" (blog focus, SEO focus) vs. "horizontal analytics" (integration, all-in-one). I really think the right product depends upon the end user. Does a casual blogger need full GA? Probably not. Does a power analyst hate siloed data? You bet! So much room to improve... Stephane - Man, I hope we get all of that stuff. I think the power user stuff is a way off for Google Analytics. They tend to focus more on the small business user.

June - That’s a really great point about Feedburner. It would be great if they improved the quality, but we shall see.

I’ve been musing on “vertical analytics” (blog focus, SEO focus) vs. “horizontal analytics” (integration, all-in-one). I really think the right product depends upon the end user. Does a casual blogger need full GA? Probably not. Does a power analyst hate siloed data? You bet!

So much room to improve…

]]> By: June Dershewitz http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1198 June Dershewitz Wed, 30 Apr 2008 14:41:26 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1198 It makes a lot of sense to tailor a web analytics product for bloggers - there are so darn many of us, and we all watch our stats. I would love to see Feedburner integrated with Google Analytics, but - as Jacques and I have both lamented - it's not a very trustworthy data source. Hopefully Google will address that problem before they make Feedburner so much more accessible to the masses. Sorry we won't see you at eMetrics, Alex. Whatever Google announces onstage at the conference will go through my Twitter feed and straight to you. :) It makes a lot of sense to tailor a web analytics product for bloggers - there are so darn many of us, and we all watch our stats.

I would love to see Feedburner integrated with Google Analytics, but - as Jacques and I have both lamented - it’s not a very trustworthy data source. Hopefully Google will address that problem before they make Feedburner so much more accessible to the masses.

Sorry we won’t see you at eMetrics, Alex. Whatever Google announces onstage at the conference will go through my Twitter feed and straight to you. :)

]]> By: S.Hamel http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1197 S.Hamel Wed, 30 Apr 2008 14:37:54 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1197 My take on Google Analytics v3.0: of course including Feedburner, MeasureMap and YouTube makes sense, but I think GA v3.0 should be about integration, customization, collaboration and visualization brought to the next level. Check out my most recent post for my takes on WA 3.0: http://blog.immeria.net/2008/04/google-analytics-v30-my-speculation.html See you in S-F and we'll see who's prediction is the closest! My take on Google Analytics v3.0: of course including Feedburner, MeasureMap and YouTube makes sense, but I think GA v3.0 should be about integration, customization, collaboration and visualization brought to the next level.

Check out my most recent post for my takes on WA 3.0: http://blog.immeria.net/2008/04/google-analytics-v30-my-speculation.html

See you in S-F and we’ll see who’s prediction is the closest!

]]> By: DigitalAlex http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1196 DigitalAlex Wed, 30 Apr 2008 11:50:18 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1196 Hey Jacques, Yes, I'm very interested to see how this plays out. It's possible that they'll have a "blogger" version of GA under the MeasureMap heading or just integrate them. Personally, I think it's only a matter of time before they start pulling data across their properties into one tool--FeedBurners, YouTube analytics, etc. My hope is that this puts pressure on the big vendors like Omniture and WebTrends to accelerate their feature roll-out. Cheers, -Alex Hey Jacques,

Yes, I’m very interested to see how this plays out. It’s possible that they’ll have a “blogger” version of GA under the MeasureMap heading or just integrate them.

Personally, I think it’s only a matter of time before they start pulling data across their properties into one tool–FeedBurners, YouTube analytics, etc.

My hope is that this puts pressure on the big vendors like Omniture and WebTrends to accelerate their feature roll-out.

Cheers,
-Alex

]]> By: Jacques Warren http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1195 Jacques Warren Wed, 30 Apr 2008 10:28:58 +0000 http://www.alexlcohen.com/web-analytics/2008/04/30/measure-map-google-analytics/#comment-1195 Wow, social media analytics in GA! We're now far from offering a little free product to support Adwords. That would confirm to me that Google IS in the business of web analytics, and will just keep developing the product indefinitely. With their means, both intellectual and financial, I really wonder what an "agressive" Google (i.e. intending to be on par with, or surpass, the big vendors) would do to that market. Expect Omniture's stock to go down if that trend gets confirmed (which we should have a good idea of when v3 is out). Wow, social media analytics in GA! We’re now far from offering a little free product to support Adwords. That would confirm to me that Google IS in the business of web analytics, and will just keep developing the product indefinitely. With their means, both intellectual and financial, I really wonder what an “agressive” Google (i.e. intending to be on par with, or surpass, the big vendors) would do to that market. Expect Omniture’s stock to go down if that trend gets confirmed (which we should have a good idea of when v3 is out).

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